Vol. 4 No. 1 (2025): June

Articles

• The Effect Of Product Quality Of UMKM Bolu Menara On Buying Interest Of Faculty Of Economics Students

  Sri Wulandari Br Tarigan, Nikasyah Limbong, Novia Christiani Tampubolon, Christin Lince Natalia Manalu, Debora Tarigas Marpaung, Yemima Eleonore Nadapdap, Iqbal Syaputra, Muammar Rinaldi

  1-11

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  DOI : https://doi.org/10.61730/0m5zqn87

• The Influence of Using UKM Digital Payment Systems on the Purchase Interest of 2022 Economic Education Study Program Students, Medan State University

  Muammar Rinaldi, Anisa Fitria Sinaga, Atika Atayarisah Lubis, Regita Amelia, Firman Saputra, Eka Valentina Manurung

  12-21

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  DOI : https://doi.org/10.61730/hwabe796

• The Influence of Social Media on Consumptive Behavior Economic Education Students in Purchasing Products MSMEs

  Nabila Rizki Ramadhani, Muammar Rinaldi, Ami Dianita, Laila Safitri, Muhammad Rifqi Farhan Hasibuan, Nabila Azzahra, Nazia Safira Lubis

  22-28

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  DOI : https://doi.org/10.61730/ezzpqt07

• THE INFLUENCE OF BRAND IMAGE ON THE PURCHASE DECISION OF MOMOYO PRODUCTS BY STUDENTS OF THE FACULTY OF ECONOMICS AT UNIMED

  Dewi Larasati Sinaga, Abed Nego Siregar, Fitry Ulinda Tinambunan, Sarah Lylia Saragi, Veranita Sitio, Yefoni Banjarnahor

  29-34

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  DOI : https://doi.org/10.61730/c2t66w03

• Digital Transformation in Accounting: Opportunities and Challenges in the Industry 4.0 Era

  Dedi Harianto

  35-41

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  DOI : https://doi.org/10.61730/zysyr332

• Assessing Regional Government Financial Performance through Financial Ratio Analysis: A Case Study of Jayawijaya Regency, 2013–2023

  Abraham Busiara, Mesak Iek, Halomoan Hutajulu, Muammar Rinaldi

  42-49

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  DOI : https://doi.org/10.61730/twc2tf55

• Organizational Financial Performance in the Context of Sustainability: A Form of Transparency in the Financial Performance of Business Entities

  Abdul Fatah Hassanudin

  50-55

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  DOI : https://doi.org/10.61730/en3ha035